I design in highly regulated industries - government, healthcare, maritime, and fintech - where the problems are hard and the constraints are real.
I'm experimenting using Figma MCP and Claude Code to turn product logic into deployable prototypes - improving dev-design collaboration, without losing sight of the big picture. The tools accelerate. Design thinking is still what separates a good outcome from a polished mistake. That's the skill I bring.
Curiosity is probably why I'm a generalist in many areas. I'm at my best helping teams think bigger together - brainstorming, shipping work that meets user needs, and genuinely enjoying the people I do it with.
Portlog, 2018
User experience, product design
I designed an innovative port intelligence tool for dry and liquid cargo ship charterers to de-risk port operations and to enable more accurate port costs estimates and turnaround times.
HMRC: Aligning a Design Team, 2024
Team leadership
A design team faced a number of disruptions affecting their quality of delivery. I lead a design team to streamline processes, set clear roles, and improve collaboration, resulting in increased work throughput efficiency, faster delivery, and a more positive, transparent team culture.
NHS App, 2019
User experience, product design
I joined the NHS App product team during early-stage design and development, supporting growth from 108K to 10M+ users. Designed core features and conducted usability testing, ensuring mobile journeys met regulatory and accessibility standards.
HMRC: Pillar 2 Top-up Tax service, 2024
Service design, strategy, operating model
I led end-to-end design of the UK Government's Pillar 2 Top-up Taxes service for large multinationals - achieving a rare all-green rating across all 14 Government Service Standards at Public Beta assessment and 100% CSAT at launch.
Vocalink (part of Mastercard) client portal, 2019
User experience, product design
I designed a proof-of-concept internal customer portal for Vocalink's Link Services team, covering ATM service updates, and using design sprint methodology to rapidly test and validate business assumptions.
NHS: IT Operations Centre, 2021
Organisational design, service design, user research
I led the creation of a centralised IT Operations Centre (ITOC) within NHS Digital, applying design thinking methods to break down silos and enable proactive incident management - resulting in stronger cross-team collaboration, clearer processes, and a more connected service delivery model.
Be Part of Research, 2020
Service design, user research
Health and Social Care Research don’t reach recruitment targets. I led a Discovery to understand how the service can help recruitment and retention of participation in Health Research, by identifying gaps in the end to end customer journey and producing insights for improvements.
LCC: Leeds door to door community transport hub, 2021
Service design, user research
There is underused transport capacity in Leeds. I blueprinted a new proposal for a transport service for Leeds City Council (LCC) to address problems affecting community transportation in Leeds.
HMRC: Digital Platform Reporting Service, 2024-25
Design leadership, Service design
I led the design team delivering the UK Government's Digital Platform Reporting Service - enabling marketplaces to collect and report seller income to HMRC - through successful Public Beta assessment and Live Services launch.
How I can help
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Leadership / Change
Career strategy / Growth
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Discovery workshops
Design sprints
Co-creation / Ideation workshops
User journeys
Storyboards
Experience maps
Low and high-fidelity prototypes
Design systems
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Usability testing
User interviews
Focus groups
Surveys
Diary studies
Contextual enquiries
User research workshops
Personas & scenarios
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Product / Service workshops
Service blueprints
Stakeholder maps
Ecosystem maps
Journey maps
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Digital strategy workshops
Scope / prioritisation workshops
Landscape analysis
Purpose, vision, mission definition
Risk assessment
Operating model
Business model
Value proposition
Competitor analysis
Business case
Recent review
“Silvina is a team player who will offer to help people if she can and will even offer to support me on calls with the stakeholders, and was instrumental on pulling a fantastic Customer Support Model together.“
— Delivery Service Manager, HMRC, 2024