I design in highly regulated industries - government, healthcare, maritime, and fintech - where the problems are hard and the constraints are real.

I'm experimenting using Figma MCP and Claude Code to turn product logic into deployable prototypes - improving dev-design collaboration, without losing sight of the big picture. The tools accelerate. Design thinking is still what separates a good outcome from a polished mistake. That's the skill I bring.

Curiosity is probably why I'm a generalist in many areas. I'm at my best helping teams think bigger together - brainstorming, shipping work that meets user needs, and genuinely enjoying the people I do it with.

Portlog, 2018

User experience, product design

I designed an innovative port intelligence tool for dry and liquid cargo ship charterers to de-risk port operations and to enable more accurate port costs estimates and turnaround times.

HMRC: Aligning a Design Team, 2024

Team leadership

A design team faced a number of disruptions affecting their quality of delivery. I lead a design team to streamline processes, set clear roles, and improve collaboration, resulting in increased work throughput efficiency, faster delivery, and a more positive, transparent team culture.

NHS App, 2019

User experience, product design

I joined the NHS App product team during early-stage design and development, supporting growth from 108K to 10M+ users. Designed core features and conducted usability testing, ensuring mobile journeys met regulatory and accessibility standards.

HMRC: Pillar 2 Top-up Tax service, 2024

Service design, strategy, operating model

I led end-to-end design of the UK Government's Pillar 2 Top-up Taxes service for large multinationals - achieving a rare all-green rating across all 14 Government Service Standards at Public Beta assessment and 100% CSAT at launch.

Vocalink (part of Mastercard) client portal, 2019

User experience, product design

I designed a proof-of-concept internal customer portal for Vocalink's Link Services team, covering ATM service updates, and using design sprint methodology to rapidly test and validate business assumptions.

NHS: IT Operations Centre, 2021

Organisational design, service design, user research

I led the creation of a centralised IT Operations Centre (ITOC) within NHS Digital, applying design thinking methods to break down silos and enable proactive incident management - resulting in stronger cross-team collaboration, clearer processes, and a more connected service delivery model.

Be Part of Research, 2020

Service design, user research

Health and Social Care Research don’t reach recruitment targets. I led a Discovery to understand how the service can help recruitment and retention of participation in Health Research, by identifying gaps in the end to end customer journey and producing insights for improvements.

LCC: Leeds door to door community transport hub, 2021

Service design, user research

There is underused transport capacity in Leeds. I blueprinted a new proposal for a transport service for Leeds City Council (LCC) to address problems affecting community transportation in Leeds.

HMRC: Digital Platform Reporting Service, 2024-25

Design leadership, Service design

I led the design team delivering the UK Government's Digital Platform Reporting Service - enabling marketplaces to collect and report seller income to HMRC - through successful Public Beta assessment and Live Services launch.

How I can help

    • Leadership / Change

    • Career strategy / Growth

    • Discovery workshops

    • Design sprints

    • Co-creation / Ideation workshops

    • User journeys

    • Storyboards

    • Experience maps

    • Low and high-fidelity prototypes

    • Design systems

    • Usability testing

    • User interviews

    • Focus groups

    • Surveys

    • Diary studies

    • Contextual enquiries

    • User research workshops

    • Personas & scenarios

    • Product / Service workshops

    • Service blueprints

    • Stakeholder maps

    • Ecosystem maps

    • Journey maps

    • Digital strategy workshops

    • Scope / prioritisation workshops

    • Landscape analysis

    • Purpose, vision, mission definition

    • Risk assessment

    • Operating model

    • Business model

    • Value proposition

    • Competitor analysis

    • Business case

Recent review

“Silvina is a team player who will offer to help people if she can and will even offer to support me on calls with the stakeholders, and was instrumental on pulling a fantastic Customer Support Model together.“

— Delivery Service Manager, HMRC, 2024

I’ve worked with

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