I specialise in user experience design within product, service, and user research.
MSc in Human-Computer Interaction from University College London
Post graduation in Business and Administration from University of Bradford
Currently working to get certified in Coaching and Mentoring (Level 7) with the Institute of Leadership
Having helped to create and launch digital products and services in e-gaming, fintech, e-commerce, maritime shipping, and the public sector, my career spans countries like the UAE and the UK.
My Design skill set:
UI / Product / Interaction
Designing the right solutions
✦ Discovery workshops
✦ Design sprints
✦ Co-creation / Ideation workshops
✦ Design thinking training workshops
✦ User journeys
✦ Storyboards
✦ Experience maps
✦ Wireframes
✦ Low and high-fi prototypes
✦ Annotated designs
✦ Design systems
Research
Aligning business needs with user needs
✦ Usability testing
✦ User interviews
✦ User research workshops
✦ Focus groups
✦ Surveys
✦ Contextual Enquiries
✦ Personas, scenarios
Service
Aligning people, processes, communication, technology
✦ Product / Service blueprinting workshops
✦ Service blueprint
✦ Stakeholder maps
✦ Ecosystem maps
✦ Journey maps
Strategy
Sustaining growth and fostering innovation
✦ Digital strategy workshops
✦ Scope / prioritisation workshops
✦ Landscape analysis
✦ Purpose, Vision, Mission
✦ Strategic objectives
✦ Business model canvas
✦ Value proposition canvas
✦ Product / Service Vision board
✦ Competitor analysis
✦ Business cases